Built from Burnout.
Designed for Freedom.
The story behind Routine Rebel and the promise we’re making to every freedom-seeker ready to reclaim their time, energy, and purpose.
Learn about our culture, values & strategies from our Rebel Code.

I’ve been building businesses since I was 13. I’ve been facilitating conversations and workshops since 2009. I’ve worked with Fortune 500 companies. Advised startups. Led sessions for founders, scientists, executives, and teams across industries.
I’ve seen a lot of different rooms, and a lot of different versions of success. And somewhere along the way, my focus shifted. I started caring less about the business itself, and more about the people building it.
Because behind every strategy… every decision… every win or struggle, there’s a human being trying to figure things out.
That’s what Routine Rebel is built around. A place to bring together everything I’ve learned about business, growth, and people, and apply it in a way that actually helps. Not through theory. Through experiences, conversations, and environments that challenge you, support you, and move you forward.
My promise is simple:
I’ll meet you where you are.
I’ll ask better questions than most people are willing to ask.
I’ll reflect things back to you clearly—even when it’s uncomfortable.
And I’ll help you move forward in a way that actually fits your life.

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