Routine Rebel was born out of frustration—with success that looked good but felt hollow. We’ve seen too many entrepreneurs build businesses that trap them, not free them.

This isn’t just a company. It’s a rebellion.

We built Routine Rebel to help people reclaim their time, energy, and joy—not after they “make it,” but now. It started with Stavros asking hard questions about his own life and experimenting his way to more freedom. Erin joined to help expanded the vision beyond one person’s pursuit of freedom to something that could serve many. Erin helps shape the systems and structures that allow this work to scale, so that what started as a prototype can become a platform for transformation. Together, we’re challenging the idea that success means sacrifice. We’re building a community where freedom isn’t a luxury. It’s the foundation.